Soon women will be bouncing out of treatment rooms and returning to work a cup size bigger.
But while every celebrity worth their money has had their breasts altered and operation numbers in the UK continue to rise, there’s still a much easier, cheaper and safer alternative.
We’ve been wearing them for one hundred years but figures released by bra specialists Eveden to coincide with this month’s Breast Cancer Awareness campaign, suggest that 80 per cent of women are getting them wrong.
Four in five of us are being squashed, squeezed and squished by ill-fitting material cups and lethal under-wires.
Despite women in this country spending on average £200 a year on bras and there being widely available fitting services, most wear the wrong one.
You wouldn’t squeeze your foot into a shoe a couple of sizes too small or wear gaping heels miles too big, but we’re doing the equivalent with our breasts.
And even girls who take the trouble to be measured are having problems – a staggering 80 per cent are fitted incorrectly.
